Marketing 101 -The Four Keys to Marketing Your Small Business

  • Thu, June 30, 2022
  • 12:00 PM - 1:00 PM
  • Online

Marketing 101 -The Four Keys to Marketing Your Small Business


In this workshop, we’ll re-examine the 4P’s of marketing and unlock 4 key principles that will enable you to grow and sustain a successful small business. Key 1: YOUR TARGET AUDIENCE Get crystal clear on your target audience, features vs. benefits and the results you deliver for your customers and clients. Build a solid foundation for your small business. Key 2: YOUR VALUE PROPOSITION Decide how you want your business to be known and discover how to position your business in the marketplace so that you stand above the competition. Key 3: YOUR BRAND Stop the uncertainty. Learn how to create a sales funnel and price your products and services (hint: higher than you might think) to reliably attract more customers and clients. Key 4: YOUR MARKETING THAT WORKS Implement marketing that is fast, simple, and costs next-to-nothing to implement. We’ll give you the core strategies that will help you get all the customers and clients your heart desires.

Speaker(s): Cindy Earl, Marketing Advisor, CSU SBDC

Fee: No Cost

Register here:

City of Delaware   ·   COhatch, 18 East William Street   ·   Delaware, Ohio 43015   ·  740.203.1016   ·

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