Secret Identity Comics did not keep their arrival to the downtown historic district a secret. They celebrated their grand opening the first week of May by hiring comic book characters to visit downtown during First Friday to advertise the new store and their Free Comic Book Day event that following Saturday.
Laura and Kelly McFarland, the owners of Secret Identity Comics, aren’t new to running a business. Together, they make up the two managing heads of Habitec Security in Delaware. They talked about owning a comic book store for a while, but ultimately decided to make the leap when their good friend, Liz Staas, owner of Staas Brewing Company in the downtown, mentioned a space was opening up right next to her.
Both Laura and Kelly have been loyal comic book fans since they were kids and instilled the culture in their son, Xander, at an early age. Although they are a Batman family, they appreciate all super heroes and villains. The store will custom order books for customers if they don't have it on display.
Laura loves learning about what different people like to read. She admits that even she hasn’t heard of some of the requests, but will happily start ordering them for her customers.
“We make a list of all the suggested comics and if we start noticing patterns, we will consider carrying them regularly,” she said.
The McFarlands are residents of Delaware and love the feel of the community.The booming success of the high schools in the county, the prestigious university and an active Main Street Delaware program really sealed the deal for them.
The Secret Identity team plans to be involved in the community by hosting fun events and volunteering as much as possible. Be on the lookout for them as they serve as judges for the Zombie Contest for the Police Bike Patrol on June 7.
In terms of preparing the space, the McFarlands appreciated the open communication they had with the City and how helpful the staff was through the permit process.
“Sean [the economic development director for the City] was able to send me a clean email with processes and the people we would work with,” she said, “It was an enjoyable experience [preparing the space]. I had fun!”
Secret Identity comics is located right next to Staas Brewing Company at 34 N. Franklin St. Stop by and say hi or if you need more of a reason to go, they are celebrating the release of the Wonder Woman movie during its premiere on June 3. The business will offer activity books, tiaras, Wonder Woman figures, books, shirts and other collectibles.